Holiday Scout posted on 28 October 2016Held annually in London, World Travel Market is the leading B2B event for the global travel and tourism industry. This year from 7 – 9 November, over 50000 travel professionals from 186 countries and regions will converge at the must-attend exhibition to network and discover the latest industry opinions and trends.
In a press release dated 19 July, WTM announced India Tourism as its Premier Partner, as the Indian Government looks to promote the diverse tourism products the country offers – and laud growth numbers. In reality however, in terms of tourist arrivals per annum, India lags well behind many other countries, an indication that previous government initiatives at WTM have fallen short of showcasing India as “Incredible”. Will the result this year be any different?
At Holiday Scout we believe the time has come for strategic change and we are proud to partner with #IndiaisCalling, a program made in India to inspire travel to India.
The first challenge we stakeholders face is convincing travelers that India is a safe and attractive country to travel to. Success here depends on our ability to share great travel stories through all available media channels, to inform and guide travelers on how to plan their trips to India and, ultimately, to connect travelers with trusted brands in India.
WTM is the best possible arena in which to present the #IndiaisCalling program to a global travel audience. And Holiday Scout will be there in spirit, represented by Ajay Jain of Kunzum – Stand IN255.
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